White label Wordpress Project Application

Purpose
This is your opportunity to tell us why your client needs a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Business Snapshot
What’s the name of your company?*
What does your client's company do? What are the products and services they offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.*
If Under $10k Please Enter Amount*
Please enter a number from 1 to 9999.

What Are We Doing?
Give us the main reasons for your client needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your client's current site that serves the business well and if so, why?
Is the content for your client's website ready to go?*
Content includes the text, and any specific support imagery or photography that needs to go on your website. We can help with this, but knowing where you're at helps with our scheduling.
- Yes
- Not yet, but it will be soon
- No, still figuring it out
- No, help needed with this
- It's currently with the copywriter

Who Are We Doing This For?
Tell us about your client's ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your client's ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing

Design Concept
How do you and your client want people to feel when they interact with your client's brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your client's competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell us about your client's competitors. Who else is competing for the attention of your client's ideal customer and what are they doing that you think is working?
Are there any other websites in particular that you and your client like the design of? Why?

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name
First Last
Email
Comments
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