When we sit down clients or partners who are trying to identify their ideal client or customer, it can be interpreted as anyone that has money to buy their services or products.
Not Everyone is your Ideal Client
But as tempting and as attractive as it seems to be to have everyone as a client and customer, the reality is that only a small portion of people will be interested in what you are doing and interested in buying your services or products.
Some Tips in Spanish on Defining Your Buyer
There are many obstacles towards trying to fit and make your service appealing to 100% of the masses. In this episode Gil Schmidt and I discuss how to identify the ideal client.
How can we help identify the ideal client?