How Does Search Engine Optimization (SEO) Work?
SEO stands for “search engine optimization.”
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
What Is Search Engine Optimisation (Seo)?
SEO is the process and practices of enhancing a website's ranking in the listings of major search engines such as Google and Bing for a set of keywords.
When you improve the ranking of a website, you increase the probability of getting more traffic which increases the chances of getting a higher number of leads and converting those leads into sales and customers.
Technical Seo In More Detail
Create & Setup XML Sitemap
We will create an XML sitemap that tells Google and BING what pages and posts you have on your website.
Search Engine Crawl
We will make sure Googlebot can locate your robots.txt file and crawl and index your content.
Our team will make sure your site loads fast and provides an excellent user experience for your visitors.
We will guarantee your website runs well on mobiles and passes Google’s mobile-friendly test.
What are the types of keywords in SEO?
Head keywords are single word keywords. They have a considerably high search volume and ranking for them is challenging.
Body keywords are 2-3 word phrases. They have an average search volume but are less challenging and ranking for them is uncomplicated.
Long-tail keywords are particular. The search volume is extremely lower, but they are considerably easier to rank for.
On Site Seo In More Detail
Optimized Page Titles
We’ll create keyword optimized and detailed page titles that encourage visitors to click through from Google.
Strategic Meta Descriptions
We’ll create enticing meta descriptions that boost the click-through rate of your Google SERP listings.
Content Specific URL's
We’ll create specific URL’s that include your target keywords to help enhance your ranking on Google.
Strategic Keyword Placement
We’ll strategically add your target and related keywords in the header and body text and images.
User Centric Experience
User experience is key. We’ll make sure your site is accessible to navigate and doesn’t have a high bounce rate
Seo Tracking & Reporting
We’ll provide you with a detailed report that explains the improvement of each of your tracked keywords over time.
We’ll provide a graph that shows your average keyword ranking across the board each month.
We’ll show you when your Domain Authority changes using a couple of Industry Leading Domain Authority metrics.
We can link your Google Analytics account to our software and show you how much traffic has come from SEO.
We’ll present you with a spreadsheet showing you the URL’s of the websites that have linked to your content.
A solid website SEO analysis, affordable, Technical and On-page SEO
You see, you can create content, blog about it, and promote it all you want. You may even go through the extensive trouble of creating backlinks that are actually good.
Sure, with time, you may even see good rankings and placement in your SERP (Search Engine Results Pages). But that takes quite a while, and, get this, it only works if all the moving pieces of SEO are good.
Ok. So, what is this “NO BS eCommerce SEO”?
Tired of listening to the same SEO nonsense that does not even work for those who are trying to sell you their services.
I am sure if you are reading this you have already tried to work on your site's SEO. You might have tried a website evaluation tool, and you have already found some issues. But you might not have the knowledge or time to fix those problems to improve the SEO on your website.
Same agency-level work we do for Digital Marketing & Website clients
Let us review the SEO on your site and apply the advice from our years of experience.
Here’s what’s included:
We do a thorough analysis of all areas with potential for improvement.
Semantic Markup & Microdata
Speed Report for Desktop and Mobile
We perform a professional keyword research around your products and services. We also produce a downloadable report for you and your team to use.
We set you up with a strong technical foundation for ongoing SEO. (WordPress, Shopify, BigCommerce, Squarespace, Wix, Weebly)
SEO Setup on website
Google Search Console
Bing Webmaster Tools
Information Architecture Worksheet
We create an Information Architecture Worksheet like we would use to do a full on-page implementation for you. We’ll even throw in a few examples.
Alright, so, what can you do with this?
Request Your SEO Proposal
Not an Automated SEO Evaluation
We conduct sessions by telephone or Skype.
There is no contract for any of the SEO plans, and you are free to cancel anytime. Some plans are offered on a subscription basis and do need to be paid monthly in advance.
You can take a look at our other similar services that don't require a subscription.