Logo Design Process

Over the years we've created many logo's and it's out first time offering our Logo Design Process, so you can understand the difference in using an online service to bringing us along to capture your story and allow the logo design to represent how your company will grow in the future.

We also wanted to give you a good example of how a logo can be created from scratch, then refined to fit your brand through the design process and development.

When we create a logo for your business, we start with an initial interview. This is followed by research, brainstorming, conceptualizing, design constraints, and design decisions.

Here is our approach to redesigning a logo for your existing company.

Initial Interview

We start off with our Logo Design Questionnaire which allows us to capture important information such as:

  • Your Organization
  • Company History
  • Slogan
  • Color Palettes
  • Example of Logos that you like and find Appealing.
  • Ideas of Icons or Symbols you want to be integrated into the Logo
  • What primary audience are you serving and trying to reach?

If it's a logo redesign like in this case we also make sure we understand what you want to keep from your previous logo and what you want to enhance or remove.

In Alexa Blanco's case, she shared information that was super helpful in understanding why she wanted a logo redesign and what she had envisioned.

The interview and information Alexa Blanco shared put us on track to understanding what she envisioned and what inspired her.

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Our next steps after the initial interview are to interpret the information provided and make sure we have a clear understanding of the reasons for the Redesign of the logo.

Additional to everything covered in the Initial interview we need to know which are the company's long-term goals and who is the competition.

Once our team feels we have the information needed we move on to the next steps.

Brainstorming, Conceptualizing & Reflection

The most important part before we start our Logo Brainstorming Process is to make sure that we understand why the redesign is important to our client.

We also need to make sure that we guide ourselves with these 5 elements of effective logo design.

  • Simple. Your logo needs to be easily identifiable at a glance.
  • Memorable. An effective logo should be memorable.
  • Timeless. An effective logo should be timeless and should avoid trends.
  • Versatile. A good logo can be used in a variety of sizes and colors.
  • Appropriate.

As we move along the process our designer will make notes and inspire himself in the feedback provided by the client.


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Design Constraints

As creatives, we find inspiration through design constraints. Constraints give our problems shape, help us focus, and help us sort of visualize a bit more what the end product should look like.

Our years of experience and having a seasoned designer like Yamil leading our team allows us to become more agile when it comes to design while staying within the constraints.

In Alexa Blanco's case she had mentioned that she wanted the logo to be Joyful and transmit how hassle-free it will be to hire her for an event or wedding.

She mentioned her preference of color to be Earth Tones.

  • White, Sand, Terracota, Teal Green

Her minimalistic approach also did not want any icons to be included in the logo.

This design had to work for destination wedding couples, couples in search of a high-end wedding, luxury events clients between the ages of 25-45.

Design Decisions

There are many decisions we make when designing your logo.

Designing a logo might seem like an easy task, but the detail and decision-making process in creating the logo that aligns and represents your brand is a lot more complex than many think.

Here are elements of the decision process that we place our attention on.

icon approach

Based on the initial feedback from interviewing the client, we determine the right approach depending on the client's needs. If the client wants a business-oriented logo, that is what we design. If they want a fun logo, we create that for the client.

icon typeface

The typeface expresses the brand's sentiment. The typeface is the medium in which we communicate our message. The potential customers will be captivated by the typeface. The typeface expresses the mood or feeling of the brand. If you have a Sports Team, the typeface has to go with the brand's image. If the brand is a corporation, the typeface will express a business one.
It creates harmony between the typeface and the icon of the logo.

icon color

Colors evoke emotions and call attention to the brand. The colors are synonymous with the brand and define the brand’s message.

icon concept

The concept is crucial because it gives the first impression to potential clients. It will create your brand identity and ensure clients remember the brand.

The Execution

We usually do three revisions for the logo.
The first draft is based on the initial interview with the client. During our second call, the client looks at the first round of logos and begins to eliminate ones they don’t like. The second draft is presented with fewer logos, about three to four, and hones in on the client’s vision. The second call with the client dwindles the logo down further. And the third draft, the client will choose from a more finalized logo with color combinations.

Completed Logo & Delivery

The client is sent the final logo in vectorized high-resolution formats such as EPS, PDF, JPEG, PNG, and PSD.

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Example of Deliverables

The finalized logo can be applied to different applications such as Stationary, Business cards, Letterheads, Envelope designs, and Promotional items, to name a few.


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"Limonade Media Corp is amazing! They're team of professionals guide you step by step into the next level for your brand. They've helped me with my website and my branding. They're so responsive and helpful with my questions and concerns, and always have a solution for everything. I'm so glad I bumped into them and trusted their services for my business."

Alexa Blanco

Wedding and Event Coordinator