How to Repurpose Social Media Content for SEO and Lead Generation

By Raul Colon | July 22, 2024

Repurpose Social Media Content and Posts into Blog Content for Your Website

Social media platforms are essential for sharing information and engaging with your audience. An overlooked strategy is repurposing valuable social media posts and videos into blog content for your website. This approach extends the life of your content, enhances your SEO, and provides a permanent home for your essential and even viral content.

Why Repurpose Social Media Content?

Many craft insightful, informative, and engaging posts for our social media channels but often need to utilize this content on our websites.

If you took the time to write it out on a social platform, why not move it over to your website? How often have you come across a recipe or informational video on travel tips, and the person doesn’t have a website where they can share this information in long-form content?

You find yourself scrolling down the person’s social media reels and posts to find that specific content, and you get distracted by other content, which sends you down a rabbit hole of perhaps something else that caught your attention. Oversight can lead to missed opportunities to extend the life of our content and provide a permanent home for our essential and even viral content.

  • Longevity: Social media posts have a short lifespan. Unless you have a massive follower count or your post goes viral, it’s likely to be buried in feeds (going down the rabbit hole.) On the other hand, blog posts on your website are evergreen searchable and continue to drive traffic and leads long after their initial publication.
  • SEO Benefits: Blog posts enhance your website’s SEO. You improve your website's search engine ranking by integrating keywords, internal links, and backlinks. People searching for relevant topics are more likely to find your website than a fleeting social media post.
  • Lead Generation: Website content can be strategically designed to guide visitors towards taking action, whether signing up for a newsletter, filling out a contact form, or purchasing a product. This is more challenging to achieve through social media posts alone.

Breaking Down Long Social Media Posts

Social media posts are often brief, focusing on delivering a message quickly. However, some posts, especially on platforms like Facebook or Instagram, can be lengthy and detailed. Here’s how to transform these long posts into blog content:

  1. Identify Key Themes: Break down the long post into critical themes or points. Each theme can become a blog post, providing more content and allowing you to delve deeper into each topic.
  2. Create a Series: If the social media post covers a comprehensive topic, consider creating a series of blog posts. For instance, a detailed Instagram post about “10 Ways to Improve Your Marketing Strategy” can be split into a ten-part blog series, each elaborating on one method.
  3. Internal Linking: Use these blog posts to link back to important content on your website. This could be services, product pages, or other related blog posts. Internal linking helps keep visitors on your site longer and improves your SEO.
  4. Call to Action: Ensure each blog post includes a clear call to action. Whether directing readers to a service page, encouraging them to subscribe to your newsletter, or asking them to share the post, a well-placed call to action can be a powerful tool in turning readers into leads.

Making Your Content Accessible and Searchable

Content on social media can be complex to find over time, especially if it isn’t highly engaging. Here’s why housing your content on your website is beneficial:

  1. Searchability: Blog posts are indexed by search engines, making them discoverable through search queries. Valuable information you share on social media can still be found by users searching for those topics months or even years later.
  2. Navigation: You can categorize and tag blog posts, making it significantly easier for visitors to find related content. This structured approach is much more user-friendly than the chronological feeds on social media platforms, enhancing the user experience.
  3. Analytics: Websites typically offer more robust analytics compared to social media platforms. You can track which blog posts perform well, understand your audience’s behavior, and optimize your content strategy accordingly.

Repurposing social media posts into blog content for your website is a powerful strategy that extends the life of your content, improves SEO, and generates leads. By breaking down long social media posts into shorter, focused blog entries and ensuring each post links back to important content and a clear call to action, you can drive more traffic to your website and convert visitors into customers.

So, the next time you craft a compelling social media post, consider how to transfer it to your website and grow your business.

Posted in Blog