A subject I have seen resonate these past few days are the generic forms of communications individuals and companies use during the holiday season. In the previous two episodes, Gil and I spoke about why to fire clients and who you need to work on the structure of your business not for your business.

Recently I have seen other bloggers write on the subject  and I had written about this topic two years ago . I decided to create our Limonade Stand Episode #3 to talk about the following:

• Ideas on effective communication to get your audience’s attention and keep them engaged.
• The obstacles that you have when it comes to an individual’s attention span.
• Creating curiosity so people will open your messages and communications.
• Ideas on creating subject lines and headings to improve open rates.

This episode is focused on dealing with messages during the holiday and at any moment where you want to grab the attention of your customers and audience.

How do you deal with communications specifically email during the holidays?

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