Limonade Sites Onboarding Interview The following are questions designed to help us fine-tune the content of your website. A sentence of two lines is good enough for most answers. It's ok to copy/paste from other sources, or paste a link to the content on the web. Only a few questions are required (marked with *) Step 1 of 5 20% Your OrganizationBusiness / Organization* Name Email Your OfferWhat is the most important thing you need to say about your company?*What are your market position and unique selling point? Describe what makes you stand out from competitors, or why you think there are no competitors.What do you sell? What is the simplest way you describe what you do?*Avoid technical jargon. If stuck, think about it this way: What do your clients call it? URL Links to existing descriptions are ok.Your Market We gain valuable insight into how to communicate with your audience if we can put ourselves in their shoes. Let's try to understand who are your website visitors. The answer(s) will help us design a site that serves them. Answer as much as you can.Why is someone looking looking for what you offer? What do they want to achieve?*What are their main frustrations/pain? What are their goals and motivations? Why would they buy from you and not others?*What makes your offer “a good buy” for this persona? (What is their buying criteria?) Save and Continue Later What are this person's demographics / psychographics? Answer as much as you can.Profession/Role* Entrepreneur Employee Retail Business Owner Professional Practitioner Non-Profit Volunteer Other Other (Professional Role)*Please include the other professions and roles that apply to your business. Education Level* High School Associate Degree Bachelor's Degree Graduate of Professional Degree Some College Other Other (Education Level)*Please include the other professions and roles that apply to your business. Age Group* Under 18 18-24 25-34 35-44 45-54 55-64 65 or Above Gender* Male Female Mostly Male Mostly Female Save and Continue Later Your Competitors Looking at your main competitors (real, perceived, or aspirational), helps us gauge what works and what doesn't. Our research tools also consider competitors in your keyword research. List your closest competitors.Competitor 1 (Name)* Name Competitor 1 (Website) Competitor 2 (Name)* Name Competitor 2 (Website) Competitor 3 (Name)* Name Competitor 3 (Website) Competitor 4 (Name)* Name Competitor 4 (Website) Competitor 5 (Name)* Name Competitor 5 (Website) Save and Continue Later Your Goals With This Website There are seven main business drivers in online marketing. Please choose the three main ones, in the order of importance to your business. This form will force you to leave out four goals. This is intentional. It does not mean you will not work toward those goals. It just helps us prioritize.Goal 1*Extend Customer ServiceBuild Community or LoyaltyEnhance Branding and AwarenessPublic RelationsDrive LeadsFacilitate Prospect's ResearchReputation ManagementGoal 2*Extend Customer ServiceBuild Community or LoyaltyEnhance Branding and AwarenessPublic RelationsDrive LeadsFacilitate Prospect's ResearchReputation ManagementGoal 3*Extend Customer ServiceBuild Community or LoyaltyEnhance Branding and AwarenessPublic RelationsDrive LeadsFacilitate Prospect's ResearchReputation ManagementKeywords Please list here keywords you think people may use to search for your business online. Our research tools will confirm which ones work and even suggest better ones. Feel free to paste a list if you already have one.List of KeywordsOne per line, Please Save and Continue Later Example Websites Please share the URL of five websites that get your attention because they reflect what you'd like to project about your business. Try to think in terms of how, what you see, would apply to your website visitor.Example Website 1 Example Website 2 Example Website 3 Example Website 4 Example Website 5 Requirements, Considerations or Avoidances Please let us know about must-have information on the website, special considerations due to industry regulations or best practices, things to avoid, future plans, etc.Outline any other details or requirements that may help us understand your goals better: Save and Continue Later ShareShareTweet0 Shares Are you ready to get started? Let's Go Not quite sure yet? Why not visit our contact page, we would love to chat with you!