Hiring an Internet Marketing Services Company can be a significant obstacle if you don't know exactly what you should expect.
What to Expect From a Full-Service Internet Marketing Services Company?
For almost a decade I have been working on helping small and medium-sized businesses succeed. We have been experimenting on what are the most basic needs for each business. Our biggest challenge was making sure we had some core requirements for someone seeking to hire and outsource us as their own Online Marketing Company.
Four areas every Internet Marketing Services Company should prioritize
Here are four core areas that every Internet Marketing Services Company should have in place.
Every Internet Marketing Services Company needs to understand Website Analysis
As an Internet Marketing Services Company, the best way for our clients' efforts to succeed, is making sure that the website is treated as a business asset. Digital Marketing efforts need to have the internet site as the central hub of each single effort.
For those new clients who already have a website, we offer them a site assessment. If a client already has a WordPress website, we go even deeper with a WordPress Site Health Check. If an Internet Marketing Services Company does not verify your site and does not offer some insight into how it will play a fundamental role in your digital marketing efforts, you might want to continue looking for another vendor.
As part of our discovery phase, we get a better understanding of how we can leverage our efforts to favor our clients and we make sure we look into their competitors. This analysis starts when you complete your project application and hit submit. Before we create a proposal, we take direct and indirect competitors into consideration. We create standard industry reports and offer you an insight on how and where you stand against your competitors.
Detailed SEO Audit Report
One of the first steps we take when we start a conversation with a client that already has a website is to run a full site audit including a detailed SEO Audit report. We send the summary of the results to our prospects.
As Internet Marketing Advisors it's our job to identify problems before they happen.
In many instances, hidden client issues are identified because of the SEO Audit Report.
Optimization tools to help a business grow.
We believe in working smarter and making an even bigger impact when we work hard. We are always working, learning, and testing new tools. These tools help us optimize our collective efforts and improve results in a more accurate and efficient manner.
The Internet Marketing Services Company Basics Covered
My objective with this post was to help you understand the basics of what you should expect.
- Website Analysis
- Competition Analysis
- SEO Analysis
- Understanding of Optimization Tools
If you want to dig in more into why you should outsource your digital marketing efforts I invite you to read 9 Reasons to Outsource Your Digital Marketing.